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Results-oriented Web Professional with 4 years’ experience, specializing in WordPress Web Design and Development. Expertise in creating engaging, responsive WordPress websites (including e-commerce/service sites) and optimizing landing pages for Conversion Rate Optimization (CRO). Skilled in WordPress theme/plugin customization, utilizing page builders (e.g., Elementor, Divi), and leveraging digital marketing insights (SEO principles, campaign data) to enhance User Experience (UX) and website performance. Proficient with design tools (Figma), HTML/CSS fundamentals, and content creation (visual/written). Excellent verbal and written communication skills in English and German.
- Experience
WordPress Web design and development
Advista
At Advista, I was the pioneer in establishing the marketing department, handling everything from landing page creation and social media copywriting to visuals, content writing for websites, email marketing, video editing, etc.
- Designed and developed numerous WordPress websites focused on conversion rate optimization (CRO), significantly improving results for e-commerce shops and service-based websites.
- Planned website content strategy and created user-focused designs within WordPress, ensuring effective communication and positive user experience across different site types (shops, services).
- Applied understanding of user acquisition (from managing ad campaigns) to design, build, and optimize high-converting WordPress landing pages, successfully turning paid traffic into measurable leads and sales (e.g., generating 300+ leads; increasing call leads from ~3/week to ~4/day via landing page improvements).
- Experienced in managing project components related to website creation and delivery within WordPress, from understanding initial requirements to final implementation and content integration.
- Proficient in creating and integrating content in both English and German within WordPress environments.
Campaign manager
eMedia Patch
Contributed to comprehensive digital strategies within a major advertising agency (250+ employees) serving top US/UK publishers (e.g., Vice, BabyCenter, Newsday). Experience included:
- Developing strategic multi-channel campaign plans based on marketing objectives, considering the user journey across touchpoints including website landing pages and potential social media or email marketing integrations. (Connects planning to web, social, email touchpoints)
- Managing campaign execution and project timelines, ensuring strategic alignment and potentially coordinating assets for different platforms including social media creative or website banners.
- Optimizing campaigns to meet client objectives by analyzing performance data, often assessing website traffic patterns, landing page effectiveness, social media engagement signals, or related metrics to inform strategic adjustments.
- Building client relationships, translating business needs into digital strategies that effectively incorporated insights relevant to target audience behaviour on web and social platforms.
WordPress web design intern
MediaPro
1-year internship
- Built WordPress websites and created content to establish web presence and brand identity for companies and organisations
- Education
Bachelor of Business Informatics
University “Dzemal Bijedic” in Mostar
1-year internship
- Notable courses: Marketing, Market Research, Business Communication, Management
- Studied in Norway for one semester through Erasmus+ Exchange Program
- Notable Udemy Online courses: Digital Advertising, Digital marketing 23 in 1, Sales, Landing Page Design and Conversion Rate Optimization, Instagram marketing, Content marketing, Copywriting, SEO, Facebook Ads
- Projects
- Contact
